From positioning and websites to team effectiveness and commercial alignment, I help organizations move forward when growth becomes complex.
I’ve spent 15+ years working across marketing, digital, growth, customer journeys, technology and operations. I’ve built marketing functions from scratch, led digital transformation, worked on acquisition and lifecycle programmes, implemented marketing technology, and helped teams turn ideas into something that actually works.
My career has never followed one narrow marketing path. I’m interested in how the different pieces connect: what customers need, what the business is trying to achieve, how marketing creates demand, how technology enables the work, and how we know whether it is working.
I’m usually most useful when a problem sits between functions or doesn’t have an obvious owner. I like understanding the problem first, finding the connections others might miss, and then turning that understanding into a practical way forward.
"Everything counts and everything is marketing."
Every interaction shapes a brand. How a company communicates, makes decisions, treats its employees, serves its customers and shows up in the world all contribute to how it is perceived. Marketing is not a department, it is the cumulative experience people have with an organization.
Important decisions should be guided by data, not opinions. Data helps us understand customer behavior, challenge assumptions and focus on what creates value. The best marketing combines human insight, creativity and evidence to build trust and drive growth.
Each case study describes the business context, the challenge, how I worked through it and what changed as a result. Click any card to read the full story.
A complete view of roles, responsibilities and achievements, so you do not need a separate CV to understand the background.
Took a career break to focus on parenting while continuing to develop my marketing and technology skills.
Led digital marketing for a multi-country relocation services group through a corporate rebrand and acquisition. Scope across positioning, website, SEO, measurement and the relationship between marketing and sales.
Built the marketing function from zero at a custom software company. Owned positioning, content, employer brand, events and lead generation.
Led a team of digital marketing specialists while helping establish marketing automation as a new agency service.
Supported the Non-Destructive Testing (NDT) division of a global industrial technology company, working on product launches, communications and marketing automation.
Content and social media for a real estate company.
A few of the experiences outside formal marketing roles that shaped how I think, how I lead, and how I work with people.
AI is now part of how I work. I use it to research, write, analyse and build, so I can move faster and spend more time on the decisions that matter.
I’m not an AI specialist or a developer. I treat AI as a practical tool that supports better decisions, productivity and customer experience, while the judgement stays human.
If any of these projects resonate with the challenges you're solving, I'd be happy to continue the conversation.